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\pard \qc 
{\plain \b FAST FOOD NATION \par
}\pard \qc 
{\plain \b by Eric Schlosser (Houghton-Mifflin & Co., 2001)}{\plain \par
}{\plain (page numbers refer to this book; it is not required reading)\par
}\pard 
{\plain \par
}{\plain \b\i How the Chains were Made }{\plain \par
}{\plain How do founders\'92 personal histories resemble one another and explain the form of the industry?}{\plain \par
}\sect \sectd \sbknone\headery1440\footery1440\endnhere\endnhere 
{\*\pnseclvl1\pnstart1\pnhang{\pntxta \'95}}
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{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain Carl Karcher, b. 1917 }{\plain \i Carl\'92s}{\plain  restaurants\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain Richard and Maurice \'91Mac\'92 McDonald\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab moved from New Hampshire to CA at beginning of the Depression\par
}{\plain \tab 1937 first drive-in\par
}{\plain \tab end of 1940s fired carhops, closed sit-down restaurant, began \'93Speedee Service\'94 system\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain Harland Sanders left school early\par
}\pard \fi0\li2160 {\*\pn \pnlvlcont}
{\plain was a farm hand, mule tender, railroad fireman, lawyer (without degree), delivered babies, 
sold insurance, tires, operated gas station and restaurant in Kentucky\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab \tab at 65, began to sell his recipe dressed as a Ky colonel; first KFC in 1952\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain CA is the home of Jack-in-the-Box, Taco Bell, McDonald\'92s, Carl\'92s\par
}\pard {\*\pn \pnlvlcont}
{\plain \par
}{\plain \par
}{\plain \b\i The Economics of Food }{\plain \par
}{\plain the sensation: p. 3\par
}{\plain 1970 $ 6 billion\par
}{\plain 2000 $ 110 billion spent\'96more than on higher ed, pcs, cars, entertainment combined\par
}{\plain 1968 1000 McDonald\'92s\par
}{\plain 2000 28,000 worldwide; 2000 new franchises open each year\par
}{\plain 1 in 8 workers in US has been employed by McDonald\'92s\par
}{\plain McDonald\'92s largest purchaser of beef, pork, potatoes, 2}{\plain \super nd}{\plain  largest purchaser of chicken, largest 
owner of retail property in the world\par
}{\plain majority of profits in rent\par
}{\plain world\'92s most famous brand (replacing Coke)\par
}{\plain 96% of schoolchildren recognize Ronald McDonald\par
}{\plain \par
}{\plain \par
}{\plain \b\i Fast Food has transformed}{\plain \par
}{\plain Diet  \'96obesity, heart disease, food patterns. 1/4 adults eat every day at f-food restaurant\tab Landscape  \'96e.g., Phoenix\'92s homogenous streets\par
}{\plain Economy \'96in agriculture, minimum wage peaked 1973 and has gone down ever since\par
}{\plain Workforce  \'96hires 1 million, more than any other organization public or private; advantage of the 
young is obedience; injuries 2x adult level minimum wage p. 73\par
}{\plain Taste \'96\'93carefully designed to taste good\'94 food additives p. 125\par
}{\plain Popular Culture\par
}{\plain \tab Fordism: the car culture: interstate hwy system, vast parking lots, suburbs, etc\par
}\pard \li720 {\*\pn \pnlvlcont}
{\plain standardization \'91no surprises\'92\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab franchises (10% of federally backed loans paid by your taxes are defaulted)\par
}{\plain \tab uniformity \'93quality, service, cleanliness, value\'94\par
}{\plain \par
}{\plain \b\i How does this translate into power over the nation\'92s food supply? }{\plain \par
}{\plain Captive supplies and ADM  p. 142-143\par
}{\plain Meat packing plants p. 149\par
}{\plain Butchering: the \'91sticker\'92 p. 171\par
}{\plain Line speed p. 173\par
}{\plain Injuries p. 175\par
}{\plain What\'92s in the meat?  198, 200\par
}{\plain What do the animals eat?  202\par
}{\plain How many animals are in your burger?  204\par
}{\plain \par
}{\plain \i What is the imagery? }{\plain \par
}{\plain Analyze Magic Kingdom, Speedee, Ronald McDonald\par
}{\plain \par
}{\plain \i Psychology of selling to children}{\plain \par
}{\plain Franchises in schools, hospitals, toys, etc\par
}{\plain School advertising and kids\'92 resistance p. 55\par
}{\plain Ethical concerns: molding taste, promoting multinationals, etc\par
}{\plain \tab \par
}{\plain \i What is vertical organization? }{\plain \par
}{\plain \'93In micro economics and strategic management, vertical integration is a theory describing a style 
of ownership and control.  Vertically integrated companies are united through a hierarchy and 
share a common owner.  Usually each member of the hierarchy produces a different product, and 
the products combine to satisfy a common need.\'94\par
}{\plain http://encyclopedia.thefreedictionary.com/vertical%20integration\par
}{\plain vertically organized companies p 40\par
}{\plain Look for examples of vertical organization (sometimes called synergy) in }{\plain \ul Jihad vs.McWorld}{\plain \par
}{\plain \par
}{\plain \b\i How does this translate into power over the global diet?\par
}{\plain Fast food and US influence abroad: Globalizing\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain example: the Plauen (Germany) McDonald\'92s  p.225, 230\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain What is the lure of fast food and fast food franchising there and elsewhere outside the US?\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab \tab Modernism, American style\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain resistance: Jose Bove and bad food (malbouffe), Slow Food movement, organic farming\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain health issues: }{\plain \i E. coli}{\plain  and }{\plain \i salmonella}{\plain \par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain cultural predation: Disneyland Paris vs. Parc Asterix\par
}\pard {\*\pn \pnlvlcont}
{\plain \par
}{\plain \i Manufacturing taste: Standardizing}{\plain \par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain So what\'92s wrong with standardization?\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab \tab Unemployment and the results; employee rights\par
}{\plain \tab \tab Genetic modification\par
}{\plain \tab \tab Feeding locally, feeding globally\par
}{\plain \tab \tab \'93Have it your way\'94 = \'93do it our way\'94\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain The future of food?\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab \tab A glut in the midst of famine\par
}{\plain \tab \tab An attack on }{\plain \i land races}{\plain , source of genetic diversity ensuring successful adaptation\par
}{\plain \'93Land races are heterogenous mixtures of genotypes having mutually beneficial associations with 
each other and with environmental conditions, and carry an array of stress tolerance genes so that 
no single race/biotype can grow up to an epidemic level.\'94\par
}{\plain http://www.ias.ac.in/currsci/mar252004/850.pdf\par
}{\pntext\pard \'95\tab}
\pard \s1\fi-720\li720\tx720 {\*\pn \pnlvlblt\pnstart1\pnindent1\pnhang{\pntxta \'95}}

{\plain Globalization, the food supply and the future of the nation-state\par
}\pard {\*\pn \pnlvlcont}
{\plain \tab \tab Who protects the consumer (health standards, etc) if the nation-state cannot?\par
}{\plain \tab \tab \par
}{\plain \par
}}